New Chance for Smart Board Brands

Panel prices has dropped in 2022, and the international market demand for interactive flat panel products will increase significantly.

  Comparatively speaking, the overseas interactive flat panel market is "at an absolute early stage of development". According to RUNTO data, 1.23 million units of commercial interactive flat panels will be shipped globally in 2021, a year-on-year increase of 45.0%. However, mainland China shipped 660,000 units, accounting for 54.0% of the global market. During the same period, mainland China increased by 53.6% year-on-year, which was also higher than the growth rate of the global market—that is, commercial interactive flat panels. The total global market demand is relatively low and the growth rate also lower. It fully shows that its market development lags far behind the domestic market.

    In the educational interactive flat panel market, the difference between the global market and the domestic market is not as big as that of the business flat panel. After 2018, the domestic market's "one dominance" situation in the global education interactive flat panel has been reversed, and the global market demand has gradually opened up. However, for 80+ large-size interactive flat panels, especially trending products and new categories such as LCD blackboards, the domestic market still accounts for nearly half of the global market size, which shows the leading position of the domestic educational interactive flat panel market compared to overseas markets.

    In this context, prioritizing and vigorously developing the overseas interactive flat panel market has become an important measure for relevant companies to "respond to the adjustment period of the domestic market". The industry believes that there is a sufficient demand basis for the overall increase of more than 20% in overseas interactive flat panel demand in the next few years. As a "China's dominant product", the interactive flat panel will become another film for many companies to participate in the competition in the overseas commercial display market.

    With the help of cost reduction and the advantages of local industrial chain, the overseas market of interactive flat panel has entered a stage of great development

    Chinese enterprises and the market have become the center of interactive flat panel products and have a solid manufacturing foundation. Among them, the advantages of the panel industry are the top priority.

    According to the research report, in 2020, China's TFT-LCD production capacity will account for more than 50% of the world's total production capacity for the first time; in 2021, the domestic TFT-LCD production capacity will account for 57%, and the output value will reach about 74 billion US dollars. This proportion is expected to continue to increase in 2022, and the highest forecast has reached more than 65%. Especially in the high generation and large size represented by the 10.5/11 generation line, the local panel industry is in an "absolute leading" position. The five 10.5/11 generation lines in the world are all located in mainland China. For the 8.6-generation line for differentiated products, the production capacity in mainland China is also far ahead of other global markets.

    With the support of the upstream industry chain, this is a major foundation for the domestic interactive flat panel industry to lead the world in application and innovation, and a major resource guarantee for its expansion of the global market. This also makes the sales price of similar products in the domestic market significantly lower than in the international market: the latter has contributed to the first maturation of domestic interactive flat panel education and business consumption, and has promoted each other with China's first-mover advantage in intelligent construction.

    Especially since June 2021, the LCD panel industry has ended the "best price hike in history", and the price of market products has entered a stage of decline, which has further promoted the popularization of large-size consumer products, especially for the development of overseas markets. upstream support.

    

    For the promotion of overseas interactive flat panel products, "price cost" is also a major threshold. In particular, the upstream price hike from June 2020 to June 2021 has greatly suppressed the development speed of overseas markets. Industry insiders believe that the readjustment of LCD panel prices will be an important incentive to drive changes in the growth curve of the overseas interactive flat panel market. Although for the relatively mature domestic demand for interactive flat panels, the promotion power of price influence is limited, for the global market, this will be an important opportunity for related companies to cultivate customers' consumption habits.

   Therefore, it is not only the global panel industry layout that is conducive to the acceleration of domestic interactive flat panel companies to go overseas; short-term industry cost changes are also conducive to interactive flat panel companies accelerating their exploration of overseas markets.

    Anchoring new growth poles, new opportunities for interactive flat panel brands

    "In the long run, the size of the overseas interactive flat panel market will be at least 4 times that of the domestic market!" Industry insiders said that the overseas market has huge potential. Especially for business applications, the current domestic market size is still higher than overseas demand - this almost means that the overseas market is a "quasi-blank" market.

    At the same time, from the perspective of supply and innovation, the domestic market interactive flat panel has formed a complete product supply system and advanced software and hardware mature solutions after years of development: the domestic market has changed from low-end to high-end, from small size to large size, and then to LCD blackboards. The vertical development process will become a parallel development process of diversified products and different specifications in overseas markets, which is also conducive to faster expansion of overseas markets.

    However, while industry insiders are optimistic about the development of the overseas interactive flat panel market, they also remind industry companies to avoid various risks in overseas markets, especially the integrity and strength of overseas partners, and the health of overseas revenue accounts. The risk window of revenue and accounts cannot be enlarged for short-term market share. It is also necessary to pay attention to the product line layout of international giants in overseas markets, especially the expansion of office equipment companies and IT companies in the interactive flat panel market.

    In conclusion, the interactive flat panel market is forming a new pattern in 2022. In the context of the adjustment of local demand, overseas market demand has taken over the baton of growth, which is generally conducive to the sustained and steady growth of commercial display enterprises. Seizing the opportunity of innovative demand for interactive flat panel in overseas markets is also an important step for local commercial display companies to become global leaders.