Trends of interactive flat panel market

The COVID-19 epidemic has spread all over the world, and all walks of life have been deeply affected. However, the sub-category of the commercial interactive flat panel has ushered in a relatively large growth due to the rise of telecommuting, and the market size at home and abroad has grown rapidly while opening up more abundant application scenarios.

 

The domestic and foreign markets of the commercial interactive board have surged by nearly 50%

 

The data shows that in 2021, the global commercial interactive flat panel shipments will be 1.23 million units, a year-on-year increase of 45.0%, of which 660,000 units will be shipped in mainland China, accounting for 54.0% of the global market, a year-on-year increase of 53.6%.

 

The substantial growth of the commercial interactive flat panel market is mainly due to the expansion of scene demand. The impact of the epidemic on society is far-reaching. One of them is that remote collaborative office is becoming one of the mainstream working methods of enterprises in the future. As an efficient meeting communication tool, commercial interactive flat panels have been used by market users for more than two years of in-depth experience. It is widely recognized and affects the user's usage habits. On the other hand, commercial interactive flat panels continue to develop new applications in scenarios such as medical remote consultation, government epidemic prevention and control, live broadcast delivery, and distance education. The user base continues to expand, further boosting the market size.


Under the background of rapid growth in both domestic and overseas markets, leading companies have begun to try to develop a dual-track approach. While developing solutions for various application scenarios in China, they also focus on the development potential of overseas markets. MAXHUB, NEWLINE, YODA, Hisense and other brands are preparing the brand promotion and product application in overseas markets.

 

Recently, Hisense, a well-known appliance brand, released a full range of commercial display products in the Indonesian market with local distributors and won the largest order since it went overseas, which is worthy of market attention.

 

Hisense is occupying the Indonesian commercial display market and taking the largest overseas order

 

According to RUNTO data, in 2021, Hisense TV's global market share was 8.5%, ranking among the top five in the world. As we all know, Hisense has two sides, A and B, and the market share of B-side commercial interactive flat panels in China is 9.5%, ranking in the top three in recent years.

 

In the overseas market of Business-end products, Hisense is also gaining local market share by jointly releasing products with local distributors. Recently, Hisense and Indonesian professional audio-visual channel provider V2 jointly launched the overseas conference interactive flat panel WR6BE series, which has three models, namely 65-inch, 75-inch, and 86-inch. Compared with the previous model, the product adds a pluggable camera and adopts a full lamination process.

 

 

In addition to the commercial interactive flat panel, in early 2022, Hisense also launched a 138-inch LED all-in-one product and a 55-inch video wall screen in the Indonesian market, which will be used in the police command center of the G20 summit in Indonesia. Debut service.

 

In this cooperation with the Indonesian V2 company, Hisense launched the M series of digital signage at the same time. The cooperation amount exceeded 2.2 million US dollars, setting the largest order for commercial display products since they went overseas.

 

In general, under the normalization of global epidemic prevention and control, people are changing their traditional living and working habits. The commercial display market represented by a commercial interactive flat panel will present the characteristics of "stable growth market". Especially in the intelligent public service market, with the continuous emergence of demands for improving management efficiency, developing interactive habits, and efficient command, the demand for interactive flat panels, the main product of commercial display, will continue to grow. we predict that the compound growth rate of commercial interactive flat panels will remain at a growth rate of more than 25% in the next 3-5 years.

 

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